Analysis of Humidifier Data on Ohouse
Humidifier Search Volume Up 300%, Sales Up 459%
As autumn deepens, the temperature difference between day and night increases and the weather becomes dry. It is the season for humidifiers. Analyzing search data from Today’s House over the first half of the month, the keyword 'humidifier' saw a search volume increase of about 300% compared to mid-September.
In particular, the search volume for 'heated humidifiers' rose by approximately 390%, gaining significant attention. Heated humidifiers work by heating water to release steam, which has a sterilizing effect, making them hygienic. The ability to provide warm humidity and raise indoor temperature, thus offering a heating effect, is cited as a popular factor. Sales of humidifier products on Today’s House also showed strong growth. During the same period, transaction amounts for humidifier products increased by 459%.
Among various types of humidifiers, the 'ultrasonic' type is also popular with customers. It increases humidity by vibrating to spray water droplets. Analyzing data from humidifier purchases on Today’s House last year, ultrasonic humidifiers recorded the highest sales volume. Heated humidifiers followed closely behind, and the third place was taken by hybrid humidifiers that combine ultrasonic and heated methods.
Today’s House provides essential information that customers need to know through various lifestyle know-how content, from comparisons of humidifier types to purchase guides and cleaning methods. For customers considering a purchase, they can also check actual user reviews and indoor interior arrangements.
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