Lotte Wellfood Launches Global Integrated Campaign... This Year Featuring 'NewJeans'

2023 Pepero Day Global Campaign

Lotte Wellfood has selected 'NewJeans' as the 2023 Pepero Day Global Ambassador and is launching a global integrated campaign.

Since 2020, Lotte Wellfood has been conducting a global integrated campaign in line with Pepero Day. Through video content production and brand pop-up store operations, it creates a space of harmony to communicate with people around the world. Especially this year, with the global star NewJeans appointed as the global ambassador and the campaign countries expanded to 17 including the Philippines, Hong Kong, Taiwan, and Kazakhstan, the synergy effect is expected to multiply.

2023 Pepero Global Official Ambassador 'NewJeans'
[Photo by Lotte Wellfood]

Lotte Wellfood plans to hold various events featuring NewJeans as the model not only overseas but also domestically. On the 16th, they opened a pop-up store called ‘Hello Pepero World’ at Lotte Premium Outlets Time Villas in Uiwang-si, Gyeonggi-do, which was bustling with more visitors than expected. In particular, the goods zone attracted attention with various merchandise such as the ‘NewJeans X Pepero Special Edition’ along with keyrings, hairpins, T-shirts, eco bags, postcards, and more, all utilizing Pepero.