Learn and Film the Challenge Choreography Featuring Proudman
Top 3 SNS Uploaders to Receive a Total of 5 Million KRW as Challengers
SSF Shop, the fashion and lifestyle specialty mall of Samsung C&T Fashion Division, announced on the 19th that it will hold the 'Ssuphan Dance Challenge' together with Korea's top dance crew 'Proudman'.
The Ssuphan Dance Challenge was prepared as part of the 2023 Fall/Winter season campaign using an intuitive slogan and dynamic dance, in collaboration with Proudman, formed around Monica and Lip J, to celebrate the 8th anniversary of SSF Shop's launch.
SSF Shop planned a customer participation promotion using dance choreography created directly by Proudman to imprint the core message of this campaign (Super, Special, Fantastic).
Until the 31st, participants can learn Proudman's challenge choreography, record a dance video alone or in groups, and upload it on social networking services (SNS) with the hashtags '#SuperSpecialFantasticDanceChallenge' and '#SsuphanDanceChallenge'. To help participants look like trendy dancers, a special sticker was created for use on TikTok.
Among challengers who leave the challenge video URL in the SSF Shop Ssuphan Dance Challenge promotion, the top three will be awarded 5 million KRW. Proudman will personally participate in judging, evaluating creativity, originality, distinctiveness, and artistry, awarding 3 million KRW for first place, 1.5 million KRW for second place, and 500,000 KRW for third place in cash. Additionally, all participants in the dance challenge will receive a 10% discount coupon usable at SSF Shop.
Kim Dong-woon, General Manager of the Online Sales Division (Executive Director), said, "The core of this campaign is to communicate with the younger generation through music and dance while aiming for a customer participation promotion," adding, "We hope this becomes a place where the younger generation, who have a strong desire to express themselves, can freely enjoy and play."
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