Jipyeong Brewery announced on the 19th that its ‘Jipyeong Saeng Makgeolli’ will undergo a renewal of its ingredients and design for the first time in 8 years since the label design change in 2015.
Through this renewal, Jipyeong Brewery expressed the tradition of Jipyeong by reflecting an illustration of the Jipyeong Brewery building, where the 100-year history of Jipyeong Makgeolli began, at the bottom of the product name, and added a modern sensibility by using the clear and refreshing Jipyeong Blue color.
Jipyeong Brewery strictly manages the temperature from production to sales through a cold chain system. The renewed Jipyeong Saeng Makgeolli can be found nationwide through all distribution channels including supermarkets, large marts, convenience stores, and businesses.
A representative of Jipyeong Brewery said, “We carried out this renewal so that customers can enjoy premium makgeolli with perfect quality and sophisticated flavor,” and added, “As we have put daily effort and Jipyeong’s sincerity into raising the standard of makgeolli quality, we ask for much support and interest in the more perfected Jipyeong Saeng Makgeolli.”
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