ABM Lab, which operates the university student lifestyle platform 'Npercent,' announced on the 17th that it has completed a Pre-Series A investment round, recognizing a corporate value of 10 billion KRW. This investment round included participation from the Korea Credit Guarantee Fund and Tap Angel Partners.
ABM Lab is a company that possesses AI (Artificial Intelligence) prediction-based SaaS (Software as a Service) solutions. The company applied this technology to ▲analyzing university students' consumption patterns ▲purchase prediction ▲machine learning-based product recommendations, developing 'Npercent,' the only lifestyle solution in Korea providing both online and offline services targeting university students.
'Npercent' analyzes university students' consumption patterns and offers solutions such as optimal sales timing prediction to maximize profitability for partner companies. It has currently signed Memorandums of Understanding (MOUs) with 150 universities nationwide. To date, the cumulative sales revenue of companies based on university students' big data has exceeded 15 billion KRW.
Hwang Eui-yoon, CEO of ABM Lab, stated, “Our goal is to serve as a growth partner providing effective data to companies and to resolve information asymmetry for university students through hyper-personalized AI services.”
CEO Hwang graduated from Yonsei University and founded ABM Lab in 2019. The company employs personnel from Yonsei University as well as employees with experience in large corporations. ABM Lab is expanding various business models targeting university students, including a hobby matching platform and an internship matching platform.
Lee Dong-gyu, Director at Tap Angel Partners, said, “We were deeply impressed by ABM Lab’s overwhelming dominance in the university student market, its ability to create new markets, and its rapid growth. We have high expectations to be part of ABM Lab’s growth.”
With this investment, ABM Lab plans to focus on hiring R&D (Research and Development) personnel, advancing machine learning-based AI, and expanding the scope of its services.
© The Asia Business Daily(www.asiae.co.kr). All rights reserved.

