Jack Daniel's Releases 'Jack Daniel's x McLaren' Limited Edition

GS25 Exclusive Launch... Popup Store Operated at 'Door2Seongsu'

American whiskey 'Jack Daniel’s' from Korea Brown Foreman announced on the 17th that it will exclusively release a limited edition whiskey in collaboration with the 'McLaren Formula 1 Team' at GS25.

Jack Daniel’s and the McLaren Formula 1 Team signed a global partnership last year based on the philosophy shared by both brands: 'independence, authenticity, and boldness.' The newly released 'Jack Daniel’s x McLaren Limited Edition' was created to commemorate the meeting of the two brands and honor their founding spirits.

This limited edition features the same smooth yet smoky flavor unique to Jack Daniel’s Tennessee Whiskey, but with a distinctive package that pays tribute to Jack Daniel, the founder of Jack Daniel’s, and Bruce McLaren, the founder of McLaren Racing. The classic bottle shape of Jack Daniel’s is enhanced with a stylish graphic design in McLaren’s signature Papaya Orange color. In particular, a neck tag featuring McLaren’s logo celebrating its 60th anniversary was attached to increase the collectible appeal for F1 fans.

To celebrate the release of this limited edition, Jack Daniel’s plans to operate a special pop-up store for two weeks until the 31st of this month at the GS25 flagship store 'Door to Seongsu' located in Seongsu-dong, Seoul. The pop-up will feature two exclusive cocktails made only with Jack Daniel’s Tennessee Whiskey, as well as a space and photo zone where visitors can enjoy cocktails made with Jack Daniel’s, Jack Daniel’s Honey, and Jack Daniel’s Apple. Customers who purchase cocktails or bottles will receive McLaren Formula 1 Team partnership goods and Jack Daniel’s merchandise on a first-come, first-served basis.

A representative from Korea Brown Foreman Jack Daniel’s stated, “The growth of the domestic whiskey market is remarkable even on a global scale,” adding, “We plan to continue striving to introduce even more special products for domestic consumers in line with this growth trend.”