Korea Philip Morris "Up to 40,000 KRW Discount When Purchasing Illuma After Device Return"

Enhanced Trade-in Benefits
Limited Edition 'Upcycling Accessories' Also Given
First-Come, First-Served Until End of This Month

Korea Philip Morris announced on the 12th that it will offer a trade-in discount of up to 40,000 KRW and provide limited edition upcycling accessories to customers who return their existing IQOS devices and purchase the Illuma series.

Photo by Korea Philip Morris

Customers who return their existing IQOS devices such as 'IQOS 2.4 Plus,' 'IQOS 3,' 'IQOS 3 Multi,' and 'IQOS 3 Duo' can purchase the IQOS Illuma series at a discount of up to 40,000 KRW. The discount benefits have been enhanced compared to before. Illuma Prime and Illuma are available with a 40,000 KRW discount each, while Illuma One can be purchased with a 20,000 KRW discount.

Additionally, until the 31st of this month, customers who purchase Illuma through the trade-in program at select IQOS direct stores (Gwanghwamun, Garosugil, Yeouido IFC) will receive a limited edition accessory, the 'Upcycling Leather Stick Pouch,' on a first-come, first-served basis. The event will end once supplies run out.

The upcycling stick pouch is made primarily from old accessories that are no longer consumed. It can store up to six used tobacco sticks. Through upcycling, it not only aims for resource efficiency but also contributes to environmental protection.

A Korea Philip Morris representative said, "This is an opportunity to purchase Illuma, which offers a satisfying experience without cleaning worries, at a more reasonable price by taking advantage of the strengthened trade-in program."