Emart24 will exclusively launch four collaboration products featuring signature menus in partnership with the popular Ikseon-dong hotspot ‘Cheongsudang’ starting from the 12th of this month.
A model is showcasing the 'Cheongsudang' collaboration product at an Emart24 store located in Seongdong-gu, Seoul. [Photo by Emart24]
Cheongsudang, located in six stores nationwide including Ikseon-dong, is a large-scale hanok bakery cafe known for its atmosphere that allows visitors to fully experience natural scenery and its unique interior design, making it one of the hottest cafes favored by various SNS influencers.
Emart24 will sequentially sell from the 12th the ‘Cheongsudang Strawberry Fromage Cake’ (3,700 KRW), ‘Cheongsudang Strawberry Egg Cream Sandwich’ (3,200 KRW), ‘Cheongsudang Milk Fromage Fresh Cream Bread’ (2,800 KRW), and ‘Cheongsudang Matcha Fromage Fresh Cream Bread’ (2,800 KRW, launching on October 19), which reinterpret Cheongsudang’s iconic fromage cake.
The ‘Cheongsudang Strawberry Fromage Cake’ is a convenience store refrigerated dessert version of the strawberry fromage cake that has surpassed 30,000 cumulative sales exclusively at Cheongsudang, proving its enduring popularity. Along with this, the ‘Cheongsudang Milk and Matcha Fromage Fresh Cream Bread,’ inspired by Cheongsudang’s signature menu, enhances the unique flavor of cream bread by adding fresh cream, cream cheese, and distinctive ingredients such as milk and matcha.
The ‘Cheongsudang Strawberry Egg Cream Sandwich’ combines strawberry jam, a steady-selling ingredient at Cheongsudang, and egg-containing cream puff cream in a soft whole bread, offering a full strawberry flavor along with the lingering taste of cream puff cream.
Emart24 also offers a 30% discount when paying for these products with the promotional card (BC Card).
Meanwhile, Emart24 has been receiving positive responses by actively collaborating with popular brands targeting the MZ generation, who frequently seek out hotspots or famous eateries. In July, Emart24 collaborated with Jeju’s hotspot ‘The Cliff’ to launch ‘The Cliff Club Burger’ made with 100% pure beef patties. Since its release, this product has consistently ranked in the top 3 weekly sales in the premium burger category, quickly becoming a steady seller burger.
Kim Jae-eun, Partner of Emart24 Brand Marketing Team, said, “We will continue to quickly introduce differentiated collaboration products to provide customers with new gourmet experiences and enjoyment, further solidifying Emart24’s image as a ‘curated gourmet shop.’”
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