'Chinese Wanghong Live' Broadcast
Introducing Over 50 Small Business Products
About 70,000 Viewers
WEMAKEPRICE announced on the 10th that it has supported over 8,000 small business owners from March 2021 to the first half of this year by operating 'Sodam Square Yeoksam' in collaboration with the Small and Medium Business Distribution Center. Sodam Square Yeoksam is a comprehensive infrastructure facility for small business owners operated by WEMAKEPRICE under the commission of the Small and Medium Business Distribution Center and supervised by the Ministry of SMEs and Startups. Recently, it has strengthened its role as a platform for mutual growth and coexistence by supporting small and medium enterprises' entry into overseas markets.
Last September, WEMAKEPRICE held a 'China Wanghong Live' event on Taobao, a leading Chinese e-commerce channel. During the special broadcast that lasted 3 hours and 30 minutes, a total of 50 small partner companies including Skin Lovers Cosmetic, BSGHNB, Grazem, and Blue Cell Lab participated, selling approximately 2,500 products ranging from basic items like toners to color cosmetics such as lipsticks.
Notably, famous wanghongs such as 'Yadienna,' who has 510,000 followers on Weibo, participated in the broadcast, demonstrating the products directly and promoting the excellence of our small business owners' products. The total number of viewers exceeded 70,000, and the broadcast time was extended by 90 minutes beyond the original schedule due to its popularity. A WEMAKEPRICE official stated, "We supported all processes from small businesses entering Taobao to import/export and logistics, and conducted live broadcasts linked with wanghongs. As a result, despite being our first attempt, we achieved meaningful outcomes." He added, "We will continue to strive to be a stepping stone for small business owners who wish to expand overseas."
WEMAKEPRICE plans to assist small business owners who wish to enter overseas markets in the second half of the year by providing regular education on the current status of overseas markets and entry methods at Sodam Square Yeoksam, helping them pioneer overseas sales channels.
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