[3-Min Brief] Buy Starbucks Stock When It Gets Hot?

[3-Min Brief 3-Second Summary]
Development of Coffee Bean Varieties Resistant to Climate Change
At Least 1-2 Years to Absorb High Interest Rate Shock
Won-Dollar Exchange Rate Volatility with Increasing Downward Pressure

Two-Line News

[3-Min Brief] Buy Starbucks Stock When It Gets Hot?

[Photo by Yonhap News]

■ Starbucks Develops 6 Coffee Seed Varieties Resistant to Global Warming
○ Developed varieties with strong survival ability against climate anomalies caused by global warming
○ Attention on options that can respond to reduced coffee bean production due to climate change
☞Read more: https://m.asiae.co.kr/article/2023100516060662735

※ The title of the 3-minute brief is a parody of the classic macro investment book 'Buy Starbucks Stock When It Rains in Brazil' (by Peter Navarro).

■ It Will Take Another 1-2 Years to Absorb the High-Interest Shock
○ Investment outlook for Q4 is somewhat gloomy due to high interest rates and recession concerns
○ "Small business owners and people in their 20s and 30s may face defaults" - a time bomb in the real economy
☞Read more: https://m.asiae.co.kr/article/2023092715144457400

■ Won-Dollar Exchange Rate Volatility... Downward Pressure Expected in Second Half
○ Exchange rate surged and plunged by more than 10 won in a single day, causing foreign exchange market anxiety
○ Volatile market expected to continue, reacting sensitively to U.S. economic indicators
☞Read more: https://m.asiae.co.kr/article/2023100514063564371

■ Real Estate Seems to Be About to Burst... So Why Are U.S. Universities Buying Buildings?
○ Spread of hybrid work combining remote and office work leads companies to reduce office space
○ Universities aim to purchase cheaply for lecture halls and dormitory use
☞Read more: https://m.asiae.co.kr/article/2023100516035444660

■ These Days, Americans Flocking to Marts Say "Where Are the Gold Bars?"
○ Preference for safe assets amid recession fears reflected... Costco online sold out
○ However, warnings that "there are more effective asset defense methods than gold"
☞Read more: https://m.asiae.co.kr/article/2023100516120981553

MARKET INDEX

○ Slight decline ahead of the U.S. September employment report scheduled for the next day
○ If employment data is stronger than expected, selling pressure may trigger, raising concerns over tightening risks
☞Read more: https://m.asiae.co.kr/article/2023100604561364218

Graphic News: LG Energy Solution's Advance

○ LG Energy Solution to supply the largest scale battery through a single contract with Toyota
○ Continuous cooperation with Japanese automakers... "Korea is essential with technology and mass production capabilities"
○ Currently operating and constructing 2 standalone plants and 7 joint venture plants in North America
☞Read more: https://m.asiae.co.kr/article/2023100511490279204

Person in the News: U.S. Congress 'Fighter' Matt Gaetz

Matt Gates. [Photo by UPI]

○ Republican House member who led the unprecedented Speaker of the House removal in U.S. history
○ Entered Congress in 2017, established as a hardliner... aiming for Florida governor
○ Possibility of diminished influence as Republicans appear to be swayed by the minority
☞Read more: https://m.asiae.co.kr/article/2023100510513458831

Today's Key Schedule

○ Domestic
- Revu Corporation / KOSDAQ listing / IPO price 15,000 won
- First priority subscription for 'World Meridian Songdo' apartments in Yeonsu-gu, Incheon

○ Overseas
- 21:30 U.S. Average Hourly Earnings (September)
- 21:30 U.S. Nonfarm Payrolls (September)
- 21:30 U.S. Unemployment Rate (September)
- European Union Summit (Granada, Spain)

Graphic News 2: When Is the Best Time for a Fall Foliage Picnic?

2023 Forest Autumn Foliage Prediction Map
[Photo by Korea Forest Service]

○ Nationwide peak around October 26 based on sugar maple and sawtooth oak
○ Peak foliage period: when more than 50% of the trees are colored
○ Seoraksan October 23, Naejangsan October 29, Jirisan October 31, Hallasan November 1

◇Lunch & Commute Weather

○ Lowest temperature 9℃(-) ｜Highest temperature: 22℃(3℃▲)
○ Precipitation probability morning 20%｜afternoon 20%
○ Fine dust morning good｜afternoon good