From 1GB to Unlimited... LGU+ Offers Customized Communication Experience with 'Nugget'

16 Types of 5G Plans Launched
4-Line Bundle Discount... Unlimited Data with 'Booster' Purchase
Youth-Exclusive Plans to Launch Next Month

LG Uplus has launched a new mobile plan that customers can customize according to their lifestyle. This is expected to reduce the communication costs for users who consume small amounts of data. Previously, customers had to pay for expensive plans with wide data ranges even if they had leftover data each month. Now, users can choose plans that fit their usage from 1GB to unlimited. There is also an option for speed-controlled data, allowing customers to subscribe to plans based on their usage patterns.

On the 5th, LG Uplus introduced 'Nerget,' a lifestyle platform that offers a hyper-personalized communication experience, along with 16 types of 5G plans.

An LG Uplus model is introducing 'Nerget'.
[Photo by LG Uplus]

Nerget is a digital-based communication platform that allows all communication-related tasks to be handled 100% via mobile easily. The Nerget plans consist of ▲16 types of 5G online-only plans ▲'Party Pay,' which offers combined discounts for family and friends ▲and 'Topping,' which allows additional purchases of data and supplementary calls.

The most notable feature is that the low data usage range from 1 to 11GB is divided into fine increments of 2GB. The minimum capacity for the existing online-only direct plans was 8GB. Previously, customers who used only 1 to 7GB per month had to pay 35,000 KRW for the 8GB plan, but now they can subscribe to plans that match their usage.

The speed-controlled data options provided after the basic data allowance is exhausted have also diversified. For example, even with the same 24GB monthly plan, users can choose speed control of 1Mbps (42,000 KRW) or 3Mbps (45,000 KRW) according to their smartphone usage patterns. 1Mbps supports YouTube at 320P, and 3Mbps supports YouTube at 720P resolution.

Nugget Plan

Although these are online plans, users of Nerget plans can combine with family and friends to receive 'Party Pay' discount benefits. Up to four lines can be bundled. Plans in the 30,000 KRW range get a 2,000 KRW discount, and those in the 40,000 KRW range get a 3,000 KRW discount. Unlimited plans receive discounts ranging from 3,500 KRW (for 2 lines) up to 14,000 KRW (for 4 lines) depending on the number of lines.

The Nerget plans are expected to reduce communication costs for low data users. For example, a user who consumes 3GB per month previously had to pay 35,000 KRW for the 8GB plan. By switching to Nerget, they can use the 3GB plan for 31,000 KRW and, with a 2,000 KRW Party Pay discount from a friend, pay only 29,000 KRW monthly. LG Uplus’s budget phone subsidiary’s 5G plans are priced at 25,000 KRW for 3GB and 27,700 KRW for 5GB. Considering that budget phone 5G plans do not offer speed-controlled data options, Nerget is evaluated to have competitiveness comparable to budget phones.

Although there is a speed control option, users may find it insufficient for enjoying high-spec games or high-definition videos after the basic data allowance is used up. Therefore, 'Topping' options that allow additional purchases of data or video call options are also offered. These include 'Time Booster,' which allows unlimited data use for a specific time period; 'Tethering Booster,' which charges tethering data; and 'Video & Supplementary Call Booster,' which charges video and supplementary calls. For example, if a user has used all their data but wants to watch a 2-hour video, they can purchase a topping for 4,500 KRW.

Booster Plan

Like existing online direct plans, Nerget is contract-free. Plan changes and cancellations are free. Regardless of the carrier, users can download the app to select plans and purchase toppings within the app. Nerget plans are available for subscription until March 2024, and after the promotion ends, LG Uplus plans to consider converting them into regular products. Additionally, next month, a youth-exclusive Nerget plan offering up to 11GB of data for ages 19 to 29 will be launched.

Jung Hyun-joo, head of LG Uplus Infinista Center, said, "Nerget’s distinctive feature is that it increases options for communication services to match customers’ preferences who pursue their own lifestyles." He added, "We will evolve into a communication life platform by introducing various services that not only reduce customers’ household communication expenses but also add new experiences to their daily lives."