Hyundai Motor Company unveiled a digital campaign video for the new Santa Fe utilizing generative AI technology on the 5th.
To coincide with the launch of the new Santa Fe, Hyundai is conducting an interactive digital campaign called "Open for Imagination." This campaign employs generative AI technology, which creates new content using existing content such as text, audio, and images. The aim is to move away from traditional brand message delivery campaigns and provide an experience where consumers can actively participate.
Through generative AI technology, Hyundai prepared this campaign to connect to imagined spaces and convey the message that the Santa Fe expands the range of everyday experiences.
Santa Fe Digital Campaign Compilation Video Using Generative AI Technology [Photo by Hyundai Motor Company]
To participate in this campaign, users can visit the microsite and enter the text they want to create. They can produce high-quality images that blend the new Santa Fe with various backgrounds. The created images can be downloaded and shared in real time and will remain on the microsite’s main page in a gallery format.
Hyundai linked this video production to Instagram’s messaging feature to encourage more people to experience it. Therefore, images can be easily generated without accessing a separate site.
A Hyundai official stated, "We will continue to expand opportunities for interaction with customers by utilizing digital and new technologies and strive to provide a broad range of digital experiences."
© The Asia Business Daily(www.asiae.co.kr). All rights reserved.
