Asiana Airlines Holds 'World Animal Day' Event

Asiana Airlines announced that it has unveiled the advertisement "Luggage That Loved the Earth" at the Arrival Hall of Terminal 1 at Incheon International Airport to raise awareness about the protection of endangered animals.

The event was held on the conveyor belt where passengers of flights OZ754 (Singapore-Incheon), OZ562 (Rome-Incheon), and OZ2602 (Sydney-Incheon) collect their luggage upon arrival in Incheon. Asiana Airlines plans to film this scene and release it as an advertisement later.

In this event, wooden boxes shaped like endangered animals suddenly appear on the luggage conveyor belt accompanied by vivid animal sound effects. Parts of endangered animal dolls are exposed outside the boxes to simulate the situation of transporting endangered animals.

The company utilized rare animals it has previously transported, such as the Indo-Pacific humpback dolphin, Asiatic black bear, and crested ibis, in this advertisement.

An Asiana Airlines representative stated, “This event was planned to surprise-introduce the stories of rare animals transported by Asiana Airlines and to encourage interest in endangered species,” adding, “We will continue our ESG activities through various initiatives in the future.”