Should We Visit the Suburban Outlet on the Way to Hometown...Rich Holiday Events

Outdoor Discount Events and Chuseok Gift Corner Open Until the Last Day of the Holiday
Customer Participation Events and Activities Also Available

During the holiday season, outlets are bustling with 'Chukangs (autumn vacations)' visitors. In the case of Lotte Outlet, the number of customers purchasing during the holiday holidays over the past three years was about 35% higher than the weekend average. Sales also increased by more than 45%. Accordingly, outlets are welcoming visitors with various discount promotions and events for this year's long Chuseok holiday.

Models are promoting the Chuseok holiday 'Holiday Festa' event at Lotte Premium Outlet Time Villas.
[Photo by Lotte Department Store].

According to the distribution industry on the 29th, Lotte Outlet is holding the 'Holiday Festa' until October 3rd. It presents a large-scale discount event for outdoor and fashion product categories for the fall·winter (FW) season. Lotte Outlet is conducting a representative outdoor event to capture the demand for outdoor activities in September and October, the outdoor season. Outdoor sales in September and October last year showed a growth trend of more than 20%. Accordingly, all Lotte Outlet stores will introduce the 'Super Week' for the first time until October 18th, featuring eight major outdoor brands (The North Face, Discovery, National Geographic, etc.). It offers up to 70% discount benefits, an additional 10% discount at the main store, and gift events according to the purchase amount by brand. Until October 3rd, the Icheon branch is holding the 'Hansome Family Sale,' offering up to 80% discounts on major Hansome brands such as 'Tommy Hilfiger,' 'Club Monaco,' and 'CK Calvin Klein.'

They are also running a 'Coupon Promotion' where Chukangs visitors can enjoy gourmet food, shopping, culture, and play all together. During the holidays, there are many family customers visiting, so sales in the food and beverage (F&B) category are high. Accordingly, a 'Gourmet Coupon' offering a 5,000 KRW discount for purchases over 10,000 KRW at F&B stores will be provided to 20,000 people. A 'Shopping Coupon' offering Lotte gift certificates worth about 5% for purchases over 300,000 KRW with a Lotte Card will be provided, along with 10,000 KRW movie tickets (4 tickets) for Lotte Cinema and 3,000 KRW discount coupons (1 coupon) for concession combos at 11 Lotte Outlet stores (Gwanggyo, Gwangmyeong, Guri, etc.), each given to 20,000 people.

They added more attractions with pop-up stores and events. Until October 15th, Lotte Premium Outlet Giheung branch is holding a 'LEGO' pop-up event. It showcases four popular LEGO products and sells about 20 popular items with discounts up to 40%. From September 30th to October 1st, a photo parade with Marvel heroes (Iron Man, Spider-Man) dressed in costumes will be held.

Shinsegae Simon presents the 'Simon Gift Shop' at Yeoju, Paju, Busan, and Siheung Premium Outlets. Shinsegae Simon has expanded the scope of shopping experiences available at Shinsegae Outlets to include 'holiday gifts.' The Simon Gift Shop will be held at special event halls in each store until October 3rd, when the holiday ends. All Shinsegae Simon Premium Outlets operate normally during the holiday period except for Chuseok day on the 29th. More than 300 gift sets are available, ranging from premium fruits to meat, agricultural products, beauty, household goods, and exotic groceries.

They also plan to provide a space reminiscent of foreign farmers' markets, giving visitors a feeling as if they are traveling abroad. From posters to product displays and baskets, all small props are unified to create a warm and cozy atmosphere. A gift event that adds shopping benefits is also prepared. During the event period, Simon Gift Shop offers 5% Shinsegae gift certificates based on purchase amounts made with Samsung·Shinhan Cards. For purchases over 2 million KRW, Shinsegae gift certificates worth 7% per 100 KRW spent will be given up to a maximum of 700,000 KRW.

At Yeoju, Paju, Busan, and Siheung Premium Outlets, the 'The Gift Carnival' filled with experiential content runs until October 3rd. Visitors to the outlets during the Chuseok holiday can enjoy the festive autumn atmosphere with shopping benefits and various gourmet experiences.

Hyundai Premium Outlet is holding an event with 'Piri Buneun Gangaji' (The Whistling Dog) at Gimpo, Songdo, Space One (Namyangju, Gyeonggi), and Daejeon branches during the Chuseok holiday. After visiting Hyundai Premium Outlet, customers who collect footprints of Hyundai Department Store character 'Heundi' on the Piri Buneun Gangaji application (app) will be automatically entered into the event. Through a draw, a total of 2,000 people will receive about 4.54 million H points, distributed as 500,000 (1 person), 50,000 (5 people), 10,000 (200 people), 1,000 (1,794 people). The event runs until October 3rd, excluding the holiday on the 29th.

Until October 31st, a 'Place Recommendation Event' is also underway. After leaving a review of their visit to Hyundai Premium Outlet on the Piri Buneun Gangaji app and verifying it at the gift desk, the first 1,000 people will receive a reusable bag (or choose between two cups of coffee).