Hansome, Launches 'Oera Homme'... "First Step into the Men's Cosmetics Market"

Release of Two Men's Cosmetics Including 'Oera Homme Recharging Concentrate'

Luxury skincare brand ‘Oera’ is making its debut in the men's cosmetics market.

Hansome, a fashion specialist company affiliated with Hyundai Department Store Group, announced on the 27th that it will launch Oera's men's product line, the 'Oera Homme Collection.' This is the first time Hansome is introducing cosmetics for men. Oera is a luxury skincare brand launched by Hansome in August 2021, collaborating with the ‘Swiss Cosmetics Research Institute,’ known for its excellent functional skincare manufacturing technology, producing key products locally in Switzerland.

The Oera Homme Collection features two new products. The men's all-in-one serum, 'Oera Homme Recharging Concentrate,' is notable for applying Oera's proprietary skin-activating ingredient, the 'King of Alps Complex.' This ingredient is extracted from the Swiss pine 'King of Alps,' which grows naturally in the high-altitude Swiss Alps, and was jointly developed by Oera and the Swiss Cosmetics Research Institute. It is effective for men's skin care. A Hansome representative said, "Considering male customers' preferences, it has a gel texture that is non-greasy and provides all-in-one care serum that simultaneously addresses pores and wrinkles."

The ‘Oera Homme Recharging Cleansing Foam’ is an all-in-one cleansing foam specialized in cleansing impurities and exfoliating dead skin cells from pores, also functioning as a shaving foam. Like the Recharging Concentrate, it contains the King of Alps Complex ingredient, and instead of the strong scent typical of men's products, it features a neutral woody citrus fragrance.

Oera Homme products will be sold through Hansome's official online mall 'TheHansome.com,' as well as major online malls, department stores, and duty-free shops.