Starbucks Encourages Use of Reusable Cups with 'Dadaikseon Campaign'

Starbucks Korea announced on the 25th that it will hold various store visit events to celebrate Starbucks' 24th anniversary starting from the 25th.

[Photo by Starbucks Korea]

The "Dadaikseon Campaign," which means "the more reusable cups you use, the better it is for the Earth," is an eco-friendly campaign that has continued since last year to encourage more customers to participate in using reusable cups by delivering an environmental message.

At 24 stores nationwide with the highest usage of reusable cups, customers who use reusable cups (including in-store reusable cups) and purchase Starbucks beverages or food worth 20,000 KRW or more will receive a "Starbucks Upcycling Pouch." This offer is limited to the first 70 customers per store, totaling 1,680 people.

The Starbucks Upcycling Pouch is made by recycling approximately 60,000 coffee bean packaging bags collected from Starbucks stores nationwide. It is the first coffee bean packaging upcycling product introduced in Korea. The inner lining is made from leftover fabrics provided by Casamia and Studio Tomboy, who supported the production of the upcycled product. Additionally, the pouch production and coffee bean pack cleaning were carried out in connection with the social enterprise "Wooshisan," which runs a job development project for people with disabilities.

On the official Starbucks Korea YouTube channel, SbuckTV, an event is being held until the 3rd of next month where 100 customers who watch related content and upload a photo certifying their purchase using a reusable cup at a Starbucks store will be selected by lottery to receive a Starbucks Upcycling Pouch.