[Valuable Intellectual Property] Webtoon IP Pop-ups Where Teens Spend Money Set New Record

Using Popular Webtoon IPs
Producing Over 500 Types of Goods
Achieving High Sales and Visitor Records

Recently, Naver Webtoon achieved commercial success by leveraging the intellectual property (IP) of popular webtoons.

From the 5th to the 17th, a total of 63,000 people visited the pop-up store held by Naver Webtoon at The Hyundai Seoul. [Related article= Middle and high school students spend over 100,000 won here without hesitation... "Because it's cute"]

They created over 500 types of merchandise based on the characters and worlds of webtoon works (Nyahan Namja / Maru-neun Gangjwi), receiving great response.

The records set at the Naver Webtoon pop-up store have been compiled into a card news.