J&Co's 'Doctor Pepti' Officially Launches in Japan's Largest Variety Store 'Loft (LOFT)'

Japanese Ambassador Ayaka Konno is posing at the Shibuya Loft (LOFT) pop-up event. Photo by J&CoSh Dr.Pepti

J&Co's peptide-specialized skincare brand ‘DR.PEPTI’ officially entered the Japanese offline market at the end of August by launching in LOFT, Japan's largest variety store.

The products introduced at LOFT, marking DR.PEPTI's entry into the Japanese offline market, are the ‘Peptide Volume Master Essence’ and the ‘Peptide Volume Renew Starlight Eye Cream’.

To celebrate this, a DR.PEPTI pop-up event was held at LOFT in Shibuya, the main beauty district in Japan, from September 9 to 18, drawing enthusiastic responses and participation from local customers. Especially on the 10th, DR.PEPTI's Japanese ambassador, actress and model Konno Ayaka, visited the site and held a talk show event explaining DR.PEPTI's products and brand worldview.

Konno Ayaka is an exclusive model for Japan's famous fashion magazine ‘non-no’ and is active as an actress in numerous works, including starring in the drama ‘Subscription Girlfriend’.

An official stated, “Konno Ayaka’s clear and pure image naturally aligns with DR.PEPTI’s brand mood, creating even greater synergy.”

The official added, “DR.PEPTI holds a strong position in the Japanese online market, having sold out in one day during ‘Mega Wari,’ the largest annual event held quarterly by the major open market platform Qoo10 Japan. Through this entry into the Japanese offline stores, we plan to pursue the Japanese and global markets more aggressively.”