Communication Aligned with Tennessee Titans Home Game Start Date
Production of Videos Introducing Tennessee Food and Cooking Methods
Donation of All-in-One Washer-Dryer Wash Tower to Four Elementary Schools
LG Electronics is promoting the meaning and value of its brand slogan 'Life's Good' in the Tennessee region of the United States, a key production hub for home appliances.
On the 20th, LG Electronics announced that it began various activities to support and communicate with the local community both online and offline, coinciding with the start date of the regular season home game of the Tennessee Titans, an NFL team officially sponsored by LG Electronics, on the 17th.
LG Electronics operated a food truck outside the stadium in collaboration with a local restaurant on the 17th, the start date of the NFL regular season home game of their official sponsored team, the Tennessee Titans. All proceeds from the day will be used as donations to help underprivileged neighbors in Tennessee. [Photo by LG Electronics]
LG Electronics produced a video titled 'Taste of Tennessee,' introducing Tennessee's food and recipes, which was released on the 'LG Channel' within smart TVs equipped with webOS and on LG Electronics' US YouTube channel. Starting from the 17th, LG Electronics will operate a food truck outside the stadium in collaboration with local restaurants that participated in the video production four times during this season. All proceeds from the food truck operations will be donated to charity funds for underprivileged neighbors in Tennessee.
Additionally, LG Electronics plans to donate all-in-one washer-dryer Wash Towers to four elementary schools in the Tennessee area during this season.
LG Electronics has been building ties with the Tennessee region since completing a washing machine factory there at the end of 2018. This factory has the capacity to produce 1.2 million washing machines and 600,000 dryers annually across three lines, responding to demand changes in the North American market through local production. Earlier this year, the Tennessee factory was recognized for its manufacturing competitiveness as a smart factory by being selected as a Lighthouse Factory by the World Economic Forum (WEF). LG Electronics continues to add production lines at the Tennessee factory, creating new jobs and contributing to the development of the local community.
Yoon Tae-bong, Vice President and Head of LG Electronics North America and US Corporation, said, "We are continuing activities to promote the value of 'Life's Good' throughout the North American region, including Tennessee," adding, "We will fulfill our corporate social responsibility and strive for sustainable growth."
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