iOS 17 New Feature 'NameDrop' Added
iPhones Automatically Exchange Contacts When Touched Together
Similar to AirDrop... Strengthening the Apple Ecosystem
The new operating system for iPhone, 'iOS 17,' will include a feature called 'Name Drop.' This function allows contact information to be automatically shared simply by bringing two iPhones close together. As a result, the 'Apple ecosystem,' which is especially popular among the MZ generation, is expected to become even more solidified.
On the 18th (local time), Apple announced the official release of the latest iPhone operating system, iOS 17. Apple has upgraded iOS every year in line with the release of new iPhone models. This update follows the launch of the iPhone 15 series on the 12th.
Among the new features of iOS 17, 'Name Drop' particularly draws users' attention. When two iPhones are brought close together, contact information is automatically shared. With iOS 17 updated iPhones, there is no longer a need to manually enter someone else's contact details.
When two smartphones are brought close together, contacts are automatically shared. [Image source=Apple]
Apple has previously updated similar features. A representative example is 'AirDrop,' which allows adjacent Apple devices to share photos. AirDrop has been especially popular among the 10-20 age group.
Such features are key contributors to strengthening the 'Apple ecosystem.' Sharing functions like AirDrop and Name Drop all go through Apple's proprietary iCloud, meaning only those who have purchased Apple devices can enjoy them. These functions enhance the sense of connection and efficacy among iPhone users.
The Apple ecosystem not only strengthens the iPhone's brand power but also serves as a powerful promotional tool to non-iPhone users.
For example, according to the '2012?2022 Smartphone Usage & Brand, Smartwatch, Wireless Earphone Survey' released by Gallup Korea in July last year, younger generations were much more favorable toward iPhone than other brands.
In that survey, 52% of respondents aged 18?29 said their current smartphone was an iPhone, surpassing Galaxy at 44%. Considering that Galaxy holds a much larger market share overall in Korea, this indicates a clear preference for iPhone among the MZ generation.
Meanwhile, the iOS 17 update also added a 'Check-In Alarm' feature for women concerned about safety. This function allows users to set notifications to be sent to family, partners, or friends' phones when arriving at specific locations such as home.
Additionally, new convenience features include converting voice messages to text immediately and the ability to send video or audio messages via FaceTime even if the recipient is unavailable.
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