The Most Expensive Turkey is Pro Max at 4.58 Million KRW
Same Price as Previous Model Despite KR Exchange Rate Drop...Customer Complaints
The country with the cheapest price for the base model iPhone 15 (128GB) worldwide was found to be China. In T?rkiye (Turkey), the most expensive model, the iPhone 15 Pro Max (1TB), costs over 4.5 million KRW.
On the 14th, market research firm Nukeni surveyed the iPhone 15 launch prices in 35 countries worldwide and announced these findings.
Based on the exchange rates on the morning of that day, the factory price of the base model iPhone 15 (128GB) in China is 1,095,822 KRW. The second cheapest is the United States (1,100,970 KRW, based on Avalara tax rates), followed by Japan (1,124,956 KRW). South Korea (1,250,000 KRW) ranks 11th, which is 14.1% more expensive than China, the cheapest country.
The country with the cheapest iPhone 15 Plus (128GB) is the United States (1,233,777 KRW). Japan (1,260,167 KRW) and China (1,278,498 KRW) follow. South Korea (1,350,000 KRW) ranks 6th, 9.4% more expensive than the U.S.
The iPhone 15 Pro (128GB) is cheapest in the United States (1,326,742 KRW), followed by Japan (1,440,449 KRW) and Hong Kong (1,459,224 KRW). South Korea (1,550,000 KRW) ranks 8th, with a price 16.8% higher than the U.S.
The iPhone 15 Pro Max (256GB) is cheapest in the United States (1,592,356 KRW), with Japan (1,710,871 KRW) and Hong Kong (1,730,739 KRW) ranking second and third respectively. South Korea (1,900,000 KRW) ranks 12th, 19.3% more expensive than the U.S.
The country with the highest iPhone 15 series prices in the world is T?rkiye. Even the cheapest product, the base model iPhone 15 (128GB), costs 2,465,101 KRW. The most expensive model, the iPhone 15 Pro Max (1TB), is priced at 4,585,131 KRW.
As Apple unveiled the iPhone 15 the day before, Korean consumers are voicing complaints. Among the three Northeast Asian countries, it is the most expensive, and although the Korean launch price was frozen, Apple's exchange rate policy effectively means a price increase.
When Apple launched the iPhone 14 last September, it froze the North American base price but raised the Korean launch price citing a sharp rise in exchange rates. Compared to the iPhone 13, the base model increased by 160,000 KRW, the Pro by 200,000 KRW, and the Pro Max by 260,000 KRW. The exchange rate Apple applied at that time was reportedly in the 1,400 KRW range. The exchange rate on the previous day closed at 1,330 KRW.
The reason for growing dissatisfaction among Korean consumers is that overseas, there have been cases where prices were lowered reflecting exchange rates. Despite larger exchange rate fluctuations than Korea, Apple lowered the selling prices of the iPhone 15 in the UK and Germany by 50 pounds (about 82,891 KRW) and 50 euros (about 71,212 KRW) respectively compared to the previous model.
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