HD Hyundai Infracore Secures Orders for Over 130 Excavators and More in Saudi Arabia and Brazil

Strengthening Brand Sales After Dibellon Launch... Order Achievements

HD Hyundai Infracore announced on the 13th that it recently signed a contract to supply 131 DEVELON excavators and wheel loaders to major customers in Saudi Arabia and Brazil.

The contracted equipment includes 80 units deployed for the NEOM City project in Saudi Arabia, consisting of 30 units of 53-ton large excavators and 50 units of large wheel loaders. These will be supplied to local construction companies Al Najaz and Nezma & Partners.

HD Hyundai Infracore conducted sales activities through its Dubai branch in line with the increasing demand for large construction equipment in the NEOM City project. A new dealer branch was opened near NEOM City to increase service personnel. The customer-tailored strategy proved successful, resulting in the contract.

Including this order, HD Hyundai Infracore sold 846 units of excavators, wheel loaders, and ADTs in Saudi Arabia this year, a 51.6% increase compared to 558 units in the same period last year.

53-ton large excavator by Doosan.[Photo by HD Hyundai Infracore]

In Brazil, HD Hyundai Infracore recently secured an order for 51 DEVELON excavators. The demand for equipment has increased as Brazil expands public infrastructure investments.

Contracts were signed to supply 22 units, including 80-ton and 53-ton large excavators, for the Mato Grosso state railway construction project, and 29 units of 14-ton medium excavators for the Rio Grande do Sul state public bidding project. The 14-ton class excavators for the Rio Grande do Sul project are exclusively supplied by DEVELON excavators.

An HD Hyundai Infracore official stated, "We have succeeded in targeting key customers at large overseas construction sites with DEVELON products," adding, "We will use this order as a stepping stone to increase our market share of large equipment in emerging countries in the future."

HD Hyundai Infracore is conducting marketing activities to raise the brand awareness of DEVELON overseas and strengthen its sales network. These activities include outdoor advertisements at international airports in Colombia, Ghana, Brazil, and Saudi Arabia, operating a YouTube channel with 100,000 subscribers, and hosting events inviting local dealers and customers.