Golden Blue Unveils Two 'Golden Blue Gift Sets' for Chuseok Celebration

Golden Blue announced on the 13th that it will release two limited edition ‘Golden Blue Gift Sets’ to celebrate Chuseok.

The gift sets include two types: the ‘Golden Blue Sappirus Set’ and the ‘Golden Blue Diamond Set,’ each offering differentiated packaging and special glasses to expand consumers’ choices.

First, the ‘Golden Blue Sappirus Set’ consists of one 450mL bottle of ‘Golden Blue Sappirus’ whiskey and one highball glass. The ‘Golden Blue Diamond Set’ includes one 450mL bottle of ‘Golden Blue Diamond’ whiskey and two swirling glasses.

Golden Blue also introduced new changes to the package design. The dark navy color, representing trust and luxury, and the orange color, symbolizing innovation and challenge, were applied to each package to express the brand philosophy while enhancing the premium feel. Notably, a QR code was inserted on the back of the packaging for both gift sets, providing various videos utilizing the product’s characteristics, such as highball recipes and whiskey drinking videos.

A Golden Blue representative said, “We launched this Golden Blue gift set reflecting continuously changing trends and consumer needs. We hope everyone has a rich Chuseok and conveys their gratitude to their loved ones with the Golden Blue gift set.”