LF officially launches US golf wear brand 'Random Golf Club'

Popup Store Operation to Celebrate Launch Until Next Month

LF has officially launched the American lifestyle golf wear brand ‘Random Golf Club (RGC)’ in Korea and will operate a pop-up store at the curated shop Raum West from the 13th of this month until the 31st of next month.

Random Golf Club is a brand born in 2017 in Texas, USA, under the slogan "a new way to enjoy golf." It breaks away from the traditional, outdated image of golf brands and offers a differentiated experience based on a fresh perspective on golf. True to its name, 'Random,' which implies not following fixed rules, Random Golf Club boldly breaks down the boundaries of conformity and gender, combining various attributes of apparel preferred by contemporary golfers.

Design-wise, the brand identity pursues a fun sensibility, actively using lively patterns and witty graphics, with the brand initials 'RGC' as a key point. Instead of the highly saturated colors commonly seen in existing golf wear brands, it utilizes a variety of toned-down colors that can be stylishly worn in everyday life.

Random Golf Club releases products through a monthly drop system. In September, hats and anoraks will be the main items; in October, hats and satin jumpers; and in November, hats and Kowichan sweaters will be the focus. Hats are a core item expressing the brand’s distinctive DNA, and the lineup includes not only typical caps but also snapbacks, cotton bucket hats, and knit bucket hats, which will be continuously promoted.

The offline pop-up store celebrating the official launch of Random Golf Club will be held at the premium curated shop Raum West located in Apgujeong. This is the first opportunity to experience Random Golf Club in Korea. Rather than just a store focused on product sales, it is designed as a space where visitors can experience the culture the brand aims to promote.

The pop-up store is themed as a stylish lounge bar, creating an atmosphere where people can freely socialize around the common interest of golf. On-site, there will be unique experiences offered through the brand’s original video content that breaks conventional formats, along with an experience zone where visitors can enjoy putting practice and short games.

Jang Minjun, team leader of LF Random Golf Club, said, "We want to approach domestic golfers with fresh items and content that break the mold of conventional customs so that simply wearing Random Golf Club conveys the symbolic message of being someone who enjoys golf leisurely. As a brand that encompasses not just golf wear but the entire golf lifestyle culture, we plan to create various experiential spaces to actively communicate with consumers."