More Than 40% Cheaper Compared to Market NB Products
Convenience store Emart24 announced on the 8th that it will start selling the organic panty-type sanitary pad 'I'm e Worn Overnight,' aiming for the lowest price in the industry, from this month.
Emart24 is launching 'I'm e Wearable Overnight,' its own brand of panty-type sanitary pads, the first of its kind in the convenience store industry. [Photo by Emart24]
I'm e Worn Overnight consists of four individually packaged sanitary pads. Compared to well-known NB products of the same size sold on the market, the price per piece is more than 40% cheaper.
To celebrate this launch, Emart24 will hold a 1+1 event until the end of next month. With the 1+1 purchase, the price per piece drops below 1,000 won.
Lee Haesung, Emart24 Daily Necessities MD, said, "We will continue to introduce PL products with high quality and price competitiveness so that customers can reduce their burden with differentiated products unique to Emart24."
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