Daehong Communications Successfully Concludes the 40th 'DCA University Student Advertising Awards'

Prize Money of 250 Million KRW for 10 Teams
Special Award Selected by Public Voting

Daehong Communications announced on the 7th that it has successfully concluded the 40th 'DCA University Student Advertising Awards' and revealed the final winning works.

The final winning entries of the 40th 'DCA University Student Advertising Awards' have been announced. The final winning works can be viewed in the DCA Metaverse.
[Photo by Daehong Communications]

The DCA University Student Advertising Awards is a representative university student advertising contest in Korea that has nurtured numerous professional advertisers since 1984. The total number of entries to date has reached 60,000. This year, marking its 40th anniversary, the entire contest process was conducted in a metaverse space under the theme of 'Creativity on a Different Dimension.' In July, participant recruitment was held in the DCA University Student Advertising Awards metaverse space, and a total of about 1,800 works were submitted, an increase of over 20% compared to the previous year.

The entries for the 40th DCA University Student Advertising Awards were reviewed by a panel of expert judges from academia and the advertising industry, and a total of nine winning works were selected. The grand prize was awarded to Nexen Tire’s ESG idea encouraging the collection of used tires, titled 'There Are No Tires for the Ocean.' In addition, a total of nine winning works, including two gold prizes, two silver prizes, and four bronze prizes, will receive a total prize money of 24 million KRW.

To commemorate the 40th anniversary this year, a special prize with a prize money of 1 million KRW was newly established. The winning work was selected through public voting and will be revealed at the 40th DCA University Student Advertising Awards ceremony scheduled for 3 p.m. on the 7th. The awards ceremony will be streamed live in the metaverse.

Hong Seong-hyun, CEO of Daehong Communications, said, "In keeping with the 40-year history, this year saw even higher-quality works submitted, demonstrating the ever-growing capabilities of aspiring advertisers. I would like to express my gratitude to all university students who challenged DCA and will always support the participants' endeavors."