Lotte Chilsung's 'Saero' Surpasses 100 Billion KRW in Sales Within One Year of Launch

Lotte Chilsung Beverage's zero-sugar soju "Saero," launched in September last year, has achieved sales of 100 billion KRW within one year.

According to the liquor industry on the 6th, the cumulative sales of Lotte Chilsung Beverage's Saero product exceeded 100 billion KRW by the end of last month.

Saero is a sugar-free soju launched by Lotte Chilsung Beverage in mid-September last year. It gained popularity from the time of its release, and by April this year, just seven months after its launch, cumulative sales surpassed 100 million bottles. Additionally, due to the impact of Saero's launch, Lotte Chilsung Beverage ranked first in the soju category in this year's National Customer Satisfaction Index (NCSI) survey conducted by the Korea Productivity Center.

To celebrate the first anniversary of Saero's launch, Lotte Chilsung Beverage will hold a pop-up store from the 9th to the 25th at Dearbata-te in Seongsu-dong, Seongdong-gu, Seoul, where they will conduct Saero tasting events and sell merchandise.