Collaboration with Famous Restaurants in Icheon
Two Types of 10-Item Lunchbox and Imgeumnam Bibimbap
Emart24 announced on the 6th that it will launch two types of premium lunchboxes called 'Imgeumnim Dosirak' in collaboration with 'Imgeumnim Ssaldapjip,' a famous restaurant in Icheon City.
Imgeumnim Ssaldapjip, located in Icheon City, Gyeonggi Province, is operated by culinary expert Choi Hyang-ran, a palace cuisine specialist. The restaurant offers traditional Korean set meals such as Imgeumnim Jeongsik and Surajeongsik, featuring rice cooked with Icheon rice and various side dishes.
The two types of Imgeumnim Dosirak introduced this time are inspired by the lavish table settings of Imgeumnim Ssaldapjip, bringing the royal Surasang menu into a lunchbox format. The products were supervised by palace cuisine expert Choi Hyang-ran and composed of side dishes frequently served on the Surasang table, considering not only taste but also the color of the food. In particular, side dishes such as Maekjeokgui (grilled pork skewers) and Japchae, which are rarely seen in regular convenience store lunchboxes, were included.
A customer is purchasing the Imgeumnim 10-Chan Bansang Dosirak at an Emart24 store. [Photo by Emart24]
The 'Imgeumnim 10-chan Bansang Dosirak' consists of Maekjeokgui (pork marinated in soybean paste sauce and grilled), Japchae, Tteokgalbi (grilled short rib patties), rolled omelet, seafood meatballs, braised lotus root, young radish greens, jangjorim (soy-braised beef), stir-fried kimchi, and yakgwa (traditional Korean honey cookie) as dessert. The 'Imgeumnim Bibimbap' includes Korean pork bulgogi, five kinds of namul (bean sprouts, young radish greens, shiitake mushrooms, carrots, and bellflower root), fried egg, gochujang (red chili paste), and sesame oil. Both Imgeumnim Dosirak types use Imgeumnim-branded Icheon rice, boasting excellent rice flavor.
To celebrate the launch of the two Imgeumnim Dosirak products, Emart24 is offering an immediate 30% discount for payments made with Woori Card until the end of next month. Additionally, various promotions have been prepared to help customers naturally recognize keywords related to the lunchboxes, such as the Surasang concept and Icheon rice.
Customers who purchase the two Imgeumnim Dosirak products will also receive a free 'Haru e-Liter Bottled Water' or 'Birak Sikhye' (sweet rice drink) until the 10th. When purchasing these products and scanning the integrated barcode on the Emart24 mobile application (app), customers will earn one stamp. Customers who collect one or two stamps will be entered into a draw to receive either a mini pack of Icheon rice yakgwa or a set of 10 Icheon rice lattes, respectively.
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