Reebok Launches Apparel Collection in Collaboration with 'Camel Coffee'

Adding Vintage Cafe Vibes of Camel Coffee on Reebok Sports DNA

Reebok is teaming up with Camel Coffee, one of the hottest cafe brands in Korea, to present a unique collection.

On the 5th, Reebok announced the launch of a clothing collection in collaboration with Camel Coffee.

The theme of the collaboration collection is the recently trending ‘blockcore,’ which perfectly blends Reebok’s sporty charm with Camel Coffee’s distinctive vintage vibe. The main item is a soccer jersey-style T-shirt, characterized by a brown color symbolizing Camel Coffee, accented with pink stripe patterns. In line with the trend of using sports uniforms as everyday wear, it can be styled as a unique daily look, and with Reebok’s quick-dry technology, it is also suitable for various sportswear purposes.

Along with the T-shirt, a ball cap that can be coordinated to create a stylish blockcore look is also released. This set features a color block design in brown and beige reminiscent of Camel Coffee, with pink accents, and emphasizes the collaboration’s meaning through witty embroidered lettering using both brands’ logos.

A Reebok representative said, “Recent collaborations have evolved beyond simply releasing limited-edition products to creating new values never seen before and developing content that customers can enjoy. Moving forward, we will continue to break the boundaries of fashion and carry out unique collaborations with brands from various fields to showcase Reebok’s multidimensional appeal.”