KB Financial Group has released a new advertisement video featuring actress Park Eun-bin as the 'Hope Rich' model.
Comprising two parts, this advertisement highlights the sincere efforts of citizens creating hope in their respective places, introducing the ‘K-Bee Project’ and ‘KB Small Library’ that nurture hope together with them.
In the 'K-Bee Project' segment, viewers meet young beekeeper CEO Park Hyuk-jin, who chose beekeeping over employment, a high school beekeeping club protecting the future of bees, and influencer Kim Guk-yeon. The 'KB Small Library' segment tells the stories of Village Chief Lee Dae-geon, who opened a library in a closed school, Director Ahn Se-young, who runs a small library where village children can play safely, and Director Oh Yoon-taek, who loads books onto a truck and personally visits residents who want books.
A KB Financial Group official said, "While those with a lot of money may be rich, we wanted to convey the message that people who open a better world are also 'Hope Rich.' KB will always be with the places where the hopes of the people grow."
The ‘Hope Rich’ advertisement video can be viewed on the KB Financial Group YouTube channel.
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