Wearing Shots on SNS
Chung Yong-jin, Vice Chairman of Shinsegae, has this time ‘picked’ a domestic sunglasses brand.
On the 31st of last month, Vice Chairman Chung posted on his Instagram, “I like it so much. Just wear this when playing golf or exercising. It suits big heads even better. I gave the Oakley I was wearing today to someone,” along with photos of him wearing the sunglasses.
The products chosen by Vice Chairman Chung are the ‘Fast Face’ and ‘Korea Eye Protector 2’ from the domestic sports sunglasses brand Irizis.
He uploaded a total of four photos: the first and second are solo shots, while the third and fourth are group photos with three and five people respectively. In all the group photos, everyone is wearing the same sunglasses as Vice Chairman Chung, drawing attention. As of the morning of the 1st, the post has surpassed 14,000 likes and 580 comments.
The ‘Korea Eye Protector 2’ product features a design expressing the wave line of airflow. According to the brand, the eagle wing-shaped lens design provides a wide field of view and efficiently blocks sunlight.
The ‘Fast Face’ is designed to maximize the field of vision when enjoying high-speed riding sports such as cycling, skiing, and snowboarding. Its selling point is the wide lens design inspired by the front windshield of a sports car, enhancing safety.
Chung Yong-jin is a representative business figure who actively communicates with the public through Instagram. He is a powerful influencer with over 800,000 followers. He also posts daily life moments with his four children and photos of his pets.
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