GS Retail's convenience store GS25 announced on the 31st that the cumulative sales of 20 winning menu items launched in collaboration with the entertainment program 'Shinsang Chulsi Pyeonstorang' (hereinafter Pyeonstorang) have exceeded 20 million units.
A model is posing while holding the winning menu product from Pyeonstorang at GS25. [Photo by GS Retail]
GS25 attributed the popularity of Pyeonstorang products to the repeated product development research conducted by GS Retail's food research lab staff based on the winning menus.
Among the 20 menu items released as products, seven became million-sellers (products that sold over 1 million units). In particular, the cumulative sales of six winning products by contestant Lee Chan-won exceeded 13 million units, and 'Lee Chan-won's Jinttobaegi Maepssak Galbi,' the first winning menu after GS25's participation, surpassed 6 million units in sales.
Pyeonstorang products are also linked to various marketing and ESG management activities. To expand the consumption experience of Pyeonstorang products, GS25 has been conducting 'Pyeonstorang School Attack' during major university exam periods since April. A portion of the sales revenue is planned to be donated within the year in consultation with KBS.
An Jin-woong, manager of GS25's Product Development Strategy Team, said, “By developing products using the popular content Pyeonstorang, we have been able to communicate with consumers by offering not only hit products but also various fun and experiences. We will continue to strive to provide greater value to Pyeonstorang fans as well as consumers who love GS25’s differentiated food offerings.”
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