Global leading game company Neorigin (CEO Chen Bo) announced on the 30th that it is accelerating the establishment of an IP ecosystem and business expansion centered on the 'Luna' and 'Goddess War' IPs acquired last year.
Neorigin is strengthening its publishing activities by adopting a strategy of granting IP licenses while proposing various game categories and play styles through collaboration with excellent partner companies. A representative example of this is the Chinese partner company Jiangsu Mingtong, which successfully launched ‘Luna Mobile’ in Thailand, and also released ‘Luna: Yeonghang Woljiguk’ in regions such as China, Hong Kong, Macau, and Taiwan, achieving great success with both games.
In particular, ‘Luna: Yeonghang Woljiguk’ has shown remarkable results, ranking number one in downloads on Google and iOS stores in the respective regions since its release in May this year.
Additionally, Neorigin is expanding its strategy toward developing new games in cooperation with its affiliate ‘Joyport’ and partner developer ‘Shanghai Wenzheng’, and directly publishing them. Currently, three new games related to the ‘Luna’ IP and one new game related to the ‘Goddess War’ IP have been completed, and they are scheduled to be released sequentially from the third quarter of this year through the first half of next year.
Chen Bo, CEO of Neorigin, stated, “While expanding the business of the ‘Goddess War’ and ‘Luna’ IPs, we are continuously seeking excellent IPs. We will build an IP ecosystem to provide even stronger influence and leap forward as a global game company.”
© The Asia Business Daily(www.asiae.co.kr). All rights reserved.
