Introducing This Year's Best and Short-Sleeve Jumpers... Maximizing Versatility
Wearable from Early Autumn to Midwinter and Early Spring
The Nature Holdings announced on the 29th that, after analyzing the brand sales of 'National Geographic Apparel,' the sales of the lightweight outerwear product 'Heron' increased by 185% compared to the same period last year, as of the 27th.
The company analyzed that the growth in sales was driven by increased opportunities for outdoor activities following the full transition to the endemic phase (periodic outbreak of infectious diseases), which boosted consumer demand for lightweight padding that can be worn from early autumn through midwinter to early spring.
This year, National Geographic Apparel introduced the steady seller 'Heron' in three versions: a vest, a short-sleeve jumper, and the original. All Heron series use RDS-certified duck down filling with an 80:20 ratio, making them lightweight and highly insulating.
The Heron U-neck lightweight down jumper is National Geographic Apparel's signature lightweight duck down product and is available in six colors: ▲Ivory ▲Lichen Khaki ▲Beige ▲C/Gray ▲Carbon Black ▲MC Gray.
The Heron U-neck lightweight down vest is the vest version of the signature Heron lightweight down, useful for standalone wear during transitional seasons. In midwinter, it can be layered with various outerwear such as coats and jumpers. The Heron U-neck lightweight down short-sleeve jumper is also highly versatile for layering, and its short-sleeve design combined with water-repellent functionality provides excellent mobility for outdoor activities like camping and golf.
A representative from The Nature Holdings stated, "As lightweight padding, which signals the autumn and winter seasons, is showing high brand preference, we expect the sales of winter items, which account for the largest share of sales, to continue their strong performance."
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