IFA Held in Berlin, Germany
Robot Promotion Agency Operates Joint Pavilion
The Korea Institute for Robot Industry Advancement will operate the Korea Robot Pavilion at 'IFA 2023,' Europe's largest consumer electronics exhibition, held in Berlin, Germany from September 1 to 5.
'IFA 2023' is one of the world's top three electronics and IT exhibitions alongside the US CES and Spain's MWC. This year, over 2,000 companies from 150 countries will participate to showcase the latest trends in robotics, ICT, and IoT sectors.
The Korea Institute for Robot Industry Advancement previously participated in this exhibition in 2019, before the COVID-19 pandemic, establishing the Korea Robot Pavilion and supporting eight Korean robot companies in entering the European market.
This year's Korea Robot Pavilion, themed 'Better Life with K-Robot,' will be set up within the 'NEXT Pavilion,' an innovative technology and startup exhibition area, covering 120㎡ (12 booths).
The participating companies are eight promising domestic robot firms: 'Acne System,' 'Cuberoid,' 'Supernova,' 'Neuromeka,' 'FM Presso,' 'Flotic,' 'AI Control,' and 'Eight Tech,' which will introduce robot products aligned with the latest trends.
The Korea Institute for Robot Industry Advancement plans to support participating companies by providing English pitching consulting and English leaflet production for interested companies, as well as pre-arranged one-on-one business matching with local buyers to help discover potential buyers at the exhibition.
Son Woong-hee, President of the Korea Institute for Robot Industry Advancement, stated, “Germany has traditionally served as a foothold for entering the European market. We will spare no effort to support this valuable opportunity to showcase the excellent technology of domestic robot startups to the European market through Berlin IFA 2023.”
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