KT&G Expands Sales Outlets of 'Lil Hybrid 3.0' to 26,000 Locations Nationwide

Lil Hybrid 3.0 Initial Stock Sold Out
Sales Expansion to Metropolitan Cities and More

KT&G announced on the 23rd that it will expand the sales channels of its heated tobacco product, ‘lil HYBRID 3.0,’ to approximately 26,000 convenience stores nationwide.

Released on the 24th of last month, ‘lil HYBRID 3.0’ had been sold exclusively at the dedicated flagship store ‘lil MINIMALIUM’ and the online store ‘lil Store.’ Starting from the 23rd, it will also be available at about 26,000 convenience stores, including six metropolitan cities, Seoul, Sejong, and some cities in Gyeonggi Province.

The lil HYBRID 3.0 features three smoking modes. It offers the Standard mode, which has the same performance as the previous lil HYBRID 2.0, the Classic mode with a stronger impact, and the Casual mode that shortens the preheating time to 10 seconds.

A new ‘Pause’ function has also been added, allowing users to temporarily stop the device during use. Additionally, it retains features from the HYBRID 2.0 such as ‘Smart On,’ which automatically preheats upon stick insertion, ease of cleaning, and fast charging, maximizing consumer convenience.

Moreover, the color LCD display located on the front of the device allows users to check information such as battery and cartridge levels more clearly and intuitively. The display bezel that runs across the entire exterior also provides a visually unified look.

The recommended retail price of the lil HYBRID 3.0 is 88,000 KRW. At convenience stores, two colors, ‘Giallo Yellow’ and ‘Carmine Red,’ are available. At lil MINIMALIUM and lil Store, all four colors, including the two convenience store colors plus ‘Bianca White’ and ‘Noir Black,’ can be purchased.