Lotte Wellfood Introduces 'Watta Green Grape,' a Chewing Gum That Changes Color the More You Chew

Renewal of 'Watta Green Grape Shine Muscat'
Changing Gradually from Light Green to Pink

Lotte Wellfood announced on the 10th that it has launched a bubble gum called 'Color Changing Watta Green Grape,' which features an effect where the color changes the more you chew.

Lotte Wellfood Bubble Gum 'Color Changing Watta Green Grape'
[Photo by Lotte Wellfood]

This product is a renewal of the existing Watta Green Grape Shine Muscat and changes from light green to pink the more you chew. The company explained that you can blow bubbles of different colors depending on how long you chew the gum, providing a fun experience.

In the first half of this year, Lotte Wellfood's gum sales grew by 29% compared to the same period last year. Among them, the bubble gum Watta brand grew by about 65%. A Lotte Wellfood official stated, "We will strive to add vitality to the gum market, which is being revived through the fun bubble gum Watta."