Bulgogi Extreme Squid Burger·Bulgogi Bacon Burger
Lotteeria announced on the 4th that two new product lineups featuring its signature Bulgogi Burger have achieved cumulative sales of 1 million units within just three weeks of their launch.
Earlier, Lotteeria released the 'Bulgogi Extreme Squid Burger' and the 'Bulgogi Bacon Burger' on the 13th of last month, both based on the Bulgogi Burger.
The Bulgogi Extreme Squid Burger, enhanced with spicy sauce and chewy squid patties, and the Bulgogi Bacon Burger, topped with bacon and tomato, have risen to the top ranks in burger sales due to their richer flavors and satisfying portions.
Additionally, since the launch of the new Bulgogi Burger products, over 35,000 posts including brand mentions, product reviews, and introductions have been shared across blogs, social networking services (SNS), and YouTube, receiving positive responses from consumers.
A LotteGRS representative stated, "Along with the launch of the new Bulgogi Burger products, sales of the original Bulgogi Burger also increased by about 10% in July compared to June, showing a synergistic effect. We will continue to maintain Lotteeria's unique brand identity while striving to provide differentiated customer experiences."
© The Asia Business Daily(www.asiae.co.kr). All rights reserved.
