Shinsegae Department Store Launches 'Relay Unique Pop-up' Targeting MZ Generation

Fashion Accessories 'Wiggle Wiggle' First Popup in Gwangju and Daejeon
'Mr. Do Nothing' Debuts Simultaneously in Gwangju and Hanam

Shinsegae Department Store announced on the 3rd that it will showcase unique character brand pop-up stores that the MZ generation (Millennials + Generation Z) will cheer for.

'Wiggle Wiggle' main image [Photo by Shinsegae Department Store].

The fashion accessory brand 'Wiggle Wiggle,' which makes everyday life fun with vibrant colors and unique designs, will open pop-up stores for the first time in the regions at Gwangju Shinsegae and Daejeon Shinsegae consecutively. The store will operate on the 1st floor in Gwangju from the 4th to the 16th, and in Daejeon, it will be held on the 6th floor from the 18th to the 31st.

At this pop-up store, you can find Wiggle Wiggle’s signature products such as bags and shoes. These include kids’ rain boots in collaboration with the rain boot specialist brand 'Bogs,' must-have summer items like two-way cooler bags, and signature pattern reusable shopper bags.

All customers who make a purchase will receive a fan to cool down the summer heat (limited to 200 per day), and customers who post SNS (social networking service) verification will receive one nail and one pedicure sticker each. Additionally, customers who download the app coupon and purchase over 30,000 KRW will receive a party candle, and those who spend over 50,000 KRW will be given a reusable party cup.

A pop-up store for the character brand 'Mr. Do Nothing,' which personifies the feeling of not wanting to do anything, will also be held. The Mr. Do Nothing pop-up store will open simultaneously on the 4th at Gwangju Shinsegae and Starfield Hanam, running until the 16th in Gwangju and until the 10th at Starfield Hanam.

At the Mr. Do Nothing pop-up store, you can find the first set of nine random figures, T-shirts dyed with character graphic prints, and acrylic keyrings. To celebrate the pop-up store, all items will be offered at a 10% discount along with free gifts (excluding some promotional items).

Customers who purchase over 30,000 KRW will receive character stickers, and those who spend over 70,000 KRW will be given a shopping bag engraved with the character. Customers who spend over 50,000 KRW can participate in a lucky draw event with a 100% chance of winning stickers, posters, figures, or keyring dolls. Customers who download the app coupon will also receive a 5,000 KRW discount coupon.