Dongseo Foods Hosts Event to Celebrate 1 Million Visitors to 'Maxim Plant'

Dongseo Food announced on the 2nd that it will hold a customer event to celebrate the Maxim brand experience space ‘Maxim Plant’ located in Hannam-dong, Yongsan-gu, Seoul, surpassing 1 million cumulative visitors.

Dongseo Food will give a 10,000 KRW prepaid card usable at Maxim Plant to 100 people selected by lottery when they visit the Maxim Plant store and write a congratulatory message by the 31st of this month. Winners will be notified individually via text message on the 6th of next month. In addition, during the same period, 100 customers who purchase more than 20,000 KRW worth of products such as coffee beans and goods sold at the online shop on the official Maxim Plant website will receive a 10,000 KRW discount coupon for use on their next purchase on a first-come, first-served basis.

Over the past five years, Maxim Plant has established itself as a space that delivers a differentiated coffee culture with various contents in line with the store concept of ‘a moment of relaxation with a cup of coffee’ and ‘an urban garden, a coffee factory in the forest,’ which is the message Maxim coffee wants to convey. Customers can experience coffee expertise through coffee-related facilities such as a large roaster installed in the store and coffee classes that answer questions about coffee. Also, customers can enjoy ‘synesthetic coffee,’ which recommends specialty coffee according to individual tastes in various sensory ways, and experience a unique coffee experience of the Maxim brand through menus using Maxim instant coffee.

A Dongseo Food official said, "We prepared this event to express our gratitude to the 1 million customers who have visited Maxim Plant over the past five years," adding, "We will continue to provide a moment of relaxation with a cup of coffee in the city through Maxim Plant and present diverse experiential contents.”