Dailyshot, 37-Minute Sold-Out Makgeolli '404 NOT FOUND' 3rd Release Open

- Collaboration with C Makgeolli, exclusive daily shot release 'Developer Makgeolli' limited quantity available
- Meticulously planned from product concept to manufacturer selection and content collaboration partners

The alcoholic beverage smart order app ‘DailyShot (CEO Minwook Kim)’ is conducting a limited quantity pre-order sale of ‘404 NOT FOUND,’ created in collaboration with C Makgeolli.

‘404 NOT FOUND’ (hereafter referred to as Developer Makgeolli) is a product directly planned and exclusively released by DailyShot to respond to the advancement and demand of traditional liquors and to provide customers with a new drinking experience. It is a craft Makgeolli born from the desire to comfort and support the spirit of developers, characterized by strong flavors of solomon’s seal, wood, and balloon flower, with a savory and smoky taste.

The first batch of Developer Makgeolli sold out within 37 minutes after opening, and the second batch sold out within 9 hours. The third batch will be sold in a limited quantity pre-order format starting from 5 PM on Friday, the 28th, and detailed information can be found through the DailyShot app.

C Makgeolli, which collaborated with DailyShot, is a craft Makgeolli brewery presenting creative recipes using new ingredients. According to insiders, the brewery’s name is similar to the programming language C, which was judged to most effectively convey the product concept of ‘Developer Makgeolli.’ Additionally, DailyShot produced Developer Makgeolli-related content with YouTuber JoCoding to naturally expose the product to the direct target customers of Developer Makgeolli.

The product label also embodies the concept fitting for Developer Makgeolli. On GitHub, used by developers, the act of recording work is indicated by a green square box, which is referred to as ‘cultivating grass.’ DailyShot took inspiration from this to design the label.

DailyShot MD Wootae Jung, who planned the product, said, “DailyShot aims to be a platform that helps personalized alcoholic beverage selection based on data, and as part of these activities, we wanted to introduce an interesting drink that can be enjoyed together with a special concept and story. Moving forward, we plan to release follow-up products that sincerely represent DailyShot while satisfying the needs of various target customers, including our main customer base of men in their 30s.”

Meanwhile, under the brand vision of ‘a liquor lifestyle platform that sets a new standard for alcoholic beverage experiences,’ DailyShot is establishing itself as a reasonable liquor lifestyle platform that helps solve the lack of information and inconvenience in the purchasing process related to alcohol. This year marks its 5th anniversary since its founding, and as of July 2023, the cumulative app downloads have surpassed 1 million.