Lotte Department Store Avenuel Jamsil Branch Presents Louis Vuitton Jewelry Popup

Ongoing Until the 9th of Next Month

Lotte Department Store announced on the 28th that it will hold a Louis Vuitton Fine Jewelry Collection pop-up.

Lotte Department Store will hold the Louis Vuitton Fine Jewelry Collection pop-up at 'The Crown' on the B1 floor of AvenueL Jamsil Store until the 9th of next month. This is the second event following the 2023 FW Men's Collection held from the 13th to the 25th.

Lotte Department Store Louis Vuitton Fine Jewelry Pop-up Store Exterior [Photo by Lotte Department Store]

At this event, the new line of the 'Blossom' collection, inspired by the flowers on the Louis Vuitton Monogram Canvas, will be unveiled for the first time. Visitors can also explore the Volt collection, which creatively interprets the capital letters 'L' and 'V' of Louis Vuitton, and the Empreinte collection, inspired by the nailhead marks from the heritage of trunk making.

The pop-up store is constructed with a unique curved structure made up of 2,960 gold-colored LV-shaped modules inspired by the Volt collection. To reduce waiting times on-site, Lotte Department Store is offering a pre-visit reservation service through its online mall website and mobile application until the 30th.