First Broadcast on the 29th at 5 PM
Shinsegae Live Shopping announced on the 27th that it will launch 'Weking Show,' a program that selects and introduces popular products with a different theme each week.
Weking Show is short for 'Weekend Ranking Show' and is a program that introduces the most popular products of the week every Saturday. This is the first time Shinsegae Live Shopping is trying this format.
The first broadcast is scheduled for 5 PM on the 29th, hosted by shopping host Lee Min-woong. The first episode will feature popular products under the theme of 'summer foods,' including Im Hwa-ja beef jerky, Cheon Ha Il Mi fried chicken, Steph hot dog, Choi Hyun-seok pizza, and Park Mi-sun buckwheat noodles, all in one show. Going forward, five products will be introduced per episode, with hosts Lee Min-woong and Han Ji-won leading the program.
To address the issue of insufficient explanations when introducing many products at once, Shinsegae Live Shopping created a dedicated page on the TV app and mobile app in real time. Additionally, shopping hosts will produce short skit videos using the products for each episode to provide enjoyment to customers. Existing customer reviews will also be actively introduced.
A Shinsegae Live Shopping representative said, "Weking Show aims to be an entertainment-style, customer-tailored broadcast. We plan to maximize customer satisfaction by selecting only hit products that are essential by season or theme." They added, "Shinsegae Live Shopping will continue to create differentiated broadcasts to establish itself as Shinsegae's representative online platform."
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