Belgian traditional wheat beer Hoegaarden announced on the 27th that it will launch a raspberry-flavored non-alcoholic beverage, ‘Hoegaarden 0.0 Ros?’.
Hoegaarden 0.0 Ros? is a non-alcoholic beverage but features the unique fresh and sweet raspberry flavor characteristic of Hoegaarden Ros?. This product uses the same ingredients as the wheat beer Hoegaarden Ros? and undergoes the same fermentation and maturation process. In the final filtration stage, only the alcohol is extracted, resulting in an alcohol content of less than 0.5%. The refreshing fruitiness combined with crisp carbonation makes it suitable for light enjoyment during the summer.
The package design emphasizes the fresh flavor by applying a stylish pink-colored illustration of raspberries, the product’s main ingredient. Hoegaarden 0.0 Ros? is available in a 330mL can, easy to enjoy without burden, and can be found at major supermarkets and convenience stores nationwide starting today. It is also available for purchase online after adult verification through platforms such as Baedal Minjok’s Bmart.
The Hoegaarden brand manager said, “As ‘healthy pleasure’ focusing on health and taste emerges as a consumer trend, the demand for non-alcoholic beverages is steadily increasing,” adding, “We will promote the appeal of Hoegaarden 0.0 Ros?, with its fresh and sweet raspberry flavor, which is perfect for enjoying in various situations where alcohol consumption is burdensome.”
© The Asia Business Daily(www.asiae.co.kr). All rights reserved.
