Sold Out Nationwide in Seoul, Incheon, Gangwon, Gyeonggi, Busan, and More
Proving Brand Power Across the Country
With Doosan We’ve The Zenith Ocean City sold out, Doosan Construction has completed 100% of contracts (excluding direct sales by constructors) for all 'We’ve' complexes nationwide.
According to Doosan Construction on the 26th, the company started with 'Incheon Doosan We’ve The Central' in Dong-gu, Incheon, consisting of 1,321 households in March, and completed contracts for 'Doosan We’ve The Zenith Central Wonju (1,167 households)' in Wonju, Gangwon Province. The ‘Saejeol Station Doosan We’ve Trezioum’ in Eunpyeong-gu, Seoul, which began in May, demonstrated Doosan Construction’s brand power by achieving an early sell-out with a high competition rate of 78.9 to 1 on average.
In July, 'Pyeongchon Doosan We’ve The Prime' located in Anyang and 'Doosan We’ve The Zenith Ocean City' in Busan succeeded in 100% contract completion, continuing the nationwide sell-out streak of Doosan Construction’s ‘We’ve’ apartments.
This sales success is the result of brand strengthening efforts by the management in the second year since Doosan Construction’s acquisition.
After being acquired by a private equity fund, Doosan Construction focused first on brand enhancement. The representative brand of Doosan Construction, We’ve, which was launched in 2001, redefined its slogan ‘We’ve got everything’ and five core concepts. The five concepts of We’ve are △Have (a space you want to own) △Live (a space filled with joy) △Love (a space with love and happiness) △Save (a space for economical living) △Solve (a space where everyday problems are resolved). Based on this, We’ve aims to complete residential spaces that enhance customers’ quality of life through aesthetic sensibility, practicality, and the best design and construction technology.
To promote the brand, Doosan Construction also launched the ‘Doosan Construction We’ve Golf Team’ in March. The golf team consists of professionals Yoo Hyun-joo, Yoo Hyo-joo, Park Gyeol, Lim Hee-jung, and national representative Kim Min-sol. Each player embodies the essentials to actively promote the concepts of We’ve.
Along with brand strengthening, Doosan Construction is enhancing customer satisfaction and brand competitiveness through the development of new technologies, new construction methods, and patent acquisitions. In June, they obtained a patent for a ‘bathroom flap cabinet with improved functionality’ featuring a towel sterilizer and registered a design for a ‘sensor LED light with sterilizing lamp’ installed under shoe cabinets. These patents are offered as paid options in the fully sold-out Doosan We’ve The Zenith Ocean City.
A Doosan Construction official stated, "The strengthened brand power of We’ve, reasonable sale prices, and specialized designs reflecting the needs of consumers seem to have driven customer choices," adding, "We will continue to communicate sufficiently with partners to meet customer expectations and strive to create residential spaces with high construction quality."
Doosan Construction plans to launch new We’ve complexes in Seoul and the metropolitan area after October.
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