SK Broadband announced on the 26th that it will launch a kids reward service called ‘ZEM Land’ (Jam Land), where children can study on their own while naturally learning the importance of the environment.
Jam Land is a learning experience reward service where children can create their own animal village using ‘ZEM Stones’ (Jam Stones) earned through studying, allowing them to learn the importance of environmental protection. It is available for free on B tv ZEM.
After accessing B tv ZEM, children can collect Jam Stones (reward items) through various learning activities and meet endangered animals in Jam Land. Jam Stones can be easily collected by ▲attendance ▲visiting Jam Land ▲registering the child’s profile ▲‘Today’s Learning,’ which recommends content suitable for the child’s age and level ▲using ‘Living English,’ where children learn English by playing with an AI native speaker friend ▲using the 3D interactive natural science learning service ‘Living Exploration,’ among others.
As children collect Jam Stones one by one, they are naturally motivated to study and develop interest in endangered animals affected by environmental crises. These animals were selected from the educational comic series ‘Why? Series - Endangered Plants and Animals,’ which has sold a cumulative 86 million copies, focusing on 20 species familiar to children that are designated natural monuments or have high international protection ratings.
Additionally, in Jam Land, children can change the weather themselves with sunlight, rain, snow, etc., and watch a total of 31 environmental content series such as ‘Green No! Bingsu,’ ‘Voices of the Heart: Children’s Environmental Adventure,’ and ‘Why? Series - Earth Exploration Team.’
Jam Land received favorable reviews from children and parents who participated at the on-site booth during the ‘51st Seoul International Early Childhood Education & Kids Fair’ held earlier this month at COEX, Seoul, for its voluntary and consistent learning encouragement habits, environment knowledge tailored to children’s perspectives, and the sense of achievement from creating Jam Land with Jam Stones. In the second half of this year, events targeting highly active users will be introduced along with expanded environmental content.
Lee Kang-hee, head of segment marketing at SK Broadband, said, “Jam Land started from the ideas of company members with children, making it a meaningful service,” and added, “We hope Jam Land, where our children can enjoy studying while learning about environmental protection, receives much attention.”
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