Korea Philip Morris Launches 'Marlboro Vista Summer Splash'

Sales at Convenience Stores and General Retailers Nationwide Starting from the 26th

Korea Philip Morris announced on the 25th that it will launch a new product in the Marlboro Double Capsule series, "Marlboro Vista Summer Splash," on the 26th.

The new product, Marlboro Vista Summer Splash, offers a refreshing scent suitable for summer by applying a new double capsule with a unique flavor and a fresh filter. In addition to the double capsule and fresh filter, it features a scent panel on the upper part of the product and a cigarette odor management function using the paper wrapping the tobacco leaf, which helps reduce discomfort caused by odors.

Marlboro Vista Summer Splash is a successor to the previously released Marlboro Vista Tropical Splash. Since its launch in May 2021, Marlboro Vista Tropical Splash has consistently been chosen by consumers and ranked first in combined sales among regular cigarette double capsule products in convenience stores from June 2021 to last May.

Marlboro is a brand with nearly 100 years of history since its first release in 1924. Since 1972, Marlboro has held the number one sales position worldwide for over 50 years and has been sold in more than 170 countries around the world. Last year, to celebrate the 50th anniversary of its global number one status, Marlboro released a limited edition featuring designs inspired by automobile racing and cowboys, reflecting its long history and symbolism.