'Content Export Support' by Ministry of Culture, Sports and Tourism, Hosting K-Content Expo in the UK

From 24th to 27th, Held at London Queen Elizabeth II Centre

The Ministry of Culture, Sports and Tourism announced on the 24th that it will hold the 'K-Content Expo' at the Queen Elizabeth II Centre in London, UK, until the 27th.

The Ministry of Culture, Sports and Tourism announced on the 24th that the 'K-Content Expo' will be held at the Queen Elizabeth II Centre in London, UK, until the 27th.
[Photo by Ministry of Culture, Sports and Tourism]

The K-Content Expo is a business-to-business (B2B) event aimed at promoting K-content to major overseas countries. Through the K-Content Expo, the Ministry supports the expansion of export channels for domestic content companies.

This event will be attended by over 60 major buyers from Europe, including the UK, France, and Germany. Thirty-five domestic content companies will participate, conducting one-on-one export consultations, content seminars, and networking exchange meetings.

On the first day of the expo, a forum will be held to discuss topics such as 'The Global Market Entry of K-Webtoons,' 'The Advent of the OTT Era,' and 'The Expandability of Content IP' to promote exchange in the content industry.

On the 25th, a networking exchange event between domestic content companies and invited overseas buyers will take place. Export consultations will be held from the 25th to the 27th. The Ministry supports on-site signing of memorandums of understanding (MOUs) if contracts are concluded during the export consultations.

The Ministry plans to increase the number of K-Content Expo events and expand their regions. Starting with the UK this year, the K-Content Expo will be held in the United States, Mexico, Belgium, the United Arab Emirates, and other locations to promote K-content in Europe, the Americas, and the Middle East. Last year, the K-Content Expo was held in Singapore and Spain.

A Ministry official stated, "As sales representatives for K-content, we plan to continue expanding the K-Content Expo to actively support the overseas expansion of domestic content companies," adding, "Based on this, we expect the export landscape of content, which has been concentrated in some Northeast Asian markets, to diversify."