[Harumanbo Harucheonja] "How about sleeping at 1 AM and the hands-up posture?"... Asked the Sweet Dream Counseling Center

"I have to go to work, but I keep falling asleep after 1 a.m. Even though I'm very tired in the morning, when I try to sleep at home, I can't fall asleep until 1 a.m."

"If your sleep and wake times are irregular, the quality of your sleep deteriorates even more. (Omitted) It is recommended to raise your body temperature with light exercise in the early evening and then let it drop, and to avoid using electronic devices such as smartphones, TVs, and computers at least two hours before bedtime."

"I heard that sleeping with my arms raised above my head (manse pose) is bad for my shoulders... but I keep doing it unconsciously. How can I fix this?"

"People who find it comfortable to sleep in the manse pose often have stiffness in the muscles at the back of their neck. Sleeping with your arms raised can actually increase neck muscle stiffness due to the posture. Before going to bed, try light stretching to relax your neck and shoulder muscles, then lower your arms and sleep comfortably."

Kyungdong Navien's hot water mat product
Photo by Kyungdong Navien

Starting as a boiler company, Kyungdong Navien has transformed into a ‘lifestyle environment appliance company’ offering hot water and heated mats, kitchen appliances, clean ventilation systems, smart home solutions, and rental and care services. These days, the company’s biggest focus is sleep. A prime example is the sleep platform ‘Dankkum Store,’ which launched in November 2021 and was revamped this January.

"Since we have provided customers with a comfortable sleep environment through optimal sleep temperatures, we now want to raise awareness about the importance of sleep temperature for everyone," they say. The content of the Dankkum Store campaign is available on Kyungdong Navien’s official online mall, Navien House. The sleep-related questions and answers introduced earlier come from the Dankkum Counseling Center. When you leave your concerns there, sleep experts provide personalized solutions.

The platform consists of various information, events, products, and communities related to good sleep. Unique events are held regularly. The Honey Sleep Goods Contest, which started on July 21, is an idea competition for better sleep, offering prize money and gifts. ‘Dankkum Tour’ is an event where participants submit stories for a chance to win a 2-night, 3-day stay in a suite room at Chosun Palace. The prize package includes accommodation vouchers, breakfast vouchers, and a full honey sleep package with items such as Hanbok pajamas, Dankkum tarot readings, sleep socks, and sleep masks.

The scene from Kyungdong Navien's "Healthy Childcare Environment Creation and Newborn Bathing Class" held on December 21, 2022. The class introduced proper indoor temperature and air quality management methods that greatly affect a child's physical development and immunity, newborn bathing techniques, and the importance of sound sleep.
[Photo by Kyungdong Navien]

Kim Yong-beom, Kyungdong Navien’s Executive Vice President of Sales and Marketing, said, "While developing the heated mat business, Kyungdong Navien has focused on the temperature that touches the skin, which is crucial for good sleep, striving to provide the optimal sleep environment. We hope to take a step further beyond just providing products by engaging with customers through the sleep platform Dankkum Store, sharing concerns and communicating to create Korea’s ‘sweet dreams’ together."