Starbucks' Extra-Large 'Trenta', Purchased by 4 out of 10 Customers on First Day

Limited until the end of September: 3 menu items including Cold Brew
887ml, 1.5 times the size of the existing large Venti
Price ranges from 6,900 to 7,900 KRW... Takeout only
"Expansion and extension will be decided after observing consumer response"

Starbucks Korea's new large cup size 'Trenta,' which went on sale on the 20th, is showing signs of a huge hit.

Starbucks Korea is selling a new cup size called 'Trenta' (center in the photo) for a limited time from the 20th until September 30.
[Photo by Starbucks Korea]

According to Starbucks on the 21st, the proportion of customers choosing the Trenta size, which started selling at about 1,780 stores nationwide, was recorded at an average of nearly 30-40%, higher than other sizes (Tall, Grande, Venti). This means that 3 to 4 out of 10 customers purchased the Trenta size.

Consumers who ordered the Trenta size showed great interest by placing their palm, cellphone, or water bottle next to the large-sized cup to take so-called 'proof shots' and uploading them on social networking services (SNS).

Vivid reactions such as "It's amazing," "Looks like a dinosaur," "Too heavy to hold with one hand," and "Enough to drink all day morning, noon, and night" poured out in SNS posts.

Trenta means '30' in Italian and is a large size of 30 ounces (887 ml). It is about 1.5 times the size of the Venti (591 ml), which was previously the largest size at Starbucks. The Trenta size has been operated only in some parts of North America until now. Korea is currently the only country in the Asia-Pacific region to introduce Trenta. Starbucks explained that it was launched in response to continuous requests from customers who experienced this size at Starbucks in North America.

The three beverages available in the Trenta size are Cold Brew, Iced Grapefruit Honey Black Tea, and Strawberry Acai Lemonade Starbucks Refresher.

The prices are 1,000 KRW higher than the previously largest Venti size: Cold Brew is 6,900 KRW, Iced Grapefruit Honey Black Tea is 7,700 KRW, and Strawberry Acai Lemonade Refresher is 7,900 KRW.

However, it is operated only as a takeout-exclusive size, so consumption inside the store is not allowed. Also, it can only be ordered at stores that handle disposable cups and is not sold at eco stores that do not use disposable cups.

The sales period is until September 30. Starbucks plans to decide on expanding the Trenta size beverage lineup and extending the operation period based on customer reactions and feedback after the limited period.

A Starbucks official said, "Many customers seemed to buy the extra-large size out of curiosity on the first day of sales," adding, "We plan to decide on expansion while observing consumer responses."